Tony Roma's - Press Releases

August 1, 2019

Tony Roma’s® Strengthens European Presence by Opening 36th Store in Spain

“The Place for Ribs” continues growth in Madrid with third restaurant opening in three months  

ORLANDO, Fla. (July 31, 2019) – Romacorp, Inc., the parent company of Tony Roma’s® – the world’s largest casual dining concept specializing in ribs – announced today a new restaurant opening in Madrid, Spain. Led by partner, Beer & Food, this multi-brand company took control as the master franchisee in 2018 and has created tremendous growth throughout the country.

“This new location marks our third restaurant opening in Madrid in nearly three months, so our strategic plan is very much on track in Spain,” said Beer & Food CEO Sergio Rivas. “Sagasta Street is particularly relevant because it is considered one of the trendiest commercial zones in Madrid. We were the first international food chain to bring real American food to Spain and, almost 25 years later, we continue to provide a unique, original and authentic dining experience for all our guests.”

This new location is in a neighborhood that links very different areas of Madrid, including Chamberí and Chueca. From this fusion of neighborhoods are born the flea markets, restaurants and boutiques that are scattered through the streets of Alonso Martínez. The restaurant is located at Calle Sagasta 30, 28004 in Madrid. It will be open from 1:00 p.m. to 11:30 p.m. Sunday through Thursday, and from 1:00 p.m. to 12:30 a.m. on Friday and Saturday. Guests can enjoy indoor seating and a full-service bar with liquor, beer, wine and non-alcoholic drinks.

“Our fans in Madrid have really enjoyed our American Ribs, top quality burgers and original recipes, along with the best restaurant experience only Tony Roma’s can provide,” President Global Franchise of Romacorp, Inc. John Brisco said. “We embrace the opportunity to uphold our international reputation as the premier place for ribs.”

Beer & Food plans to develop 100 Tony Roma’s throughout the next seven to eight years with both sub-franchised units and corporate stores and to introduce the brand to France and Portugal.


Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 135 restaurant locations in more than 25 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 46 years ago in North Miami, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit

Please visit or call (866) 628-1694 for information about Tony Roma’s franchising opportunities.

For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.


The Beer & Food group, capitalized by the investment fund Abac Solutions, is a leading multi-brand company operating in the restaurant business in Spain. The company, founded in 2008, currently operates more than 400 restaurants under prestigious brands, including Carl’s Jr., Tony Roma’s, Tommy Mel’s, La Chelinda, Gambrinus, Official Irish Pub and Cruz Blanca.

Media Contact:

Cody Norman

Uproar PR for Romacorp, Inc.

(321) 236-0102 x 230