Tony Roma's - Press Releases

October 10, 2017

Tony Roma’s Continues Strong South American Growth with Opening of New Restaurant in Brazil

New Morumbi location expands brand’s Brazilian presence and brings Tony Roma’s world-famous ribs to fans in the southern region of Sao Paulo

ORLANDO, Fla. – October 10, 2017 – Romacorp, Inc., the parent company of Tony Roma’s, announces the opening of its newest restaurant, located in Sao Paulo, Brazil. The restaurant is in the Morumbi area of Sao Paulo, home to the famous Estádio do Morumbi and the São Paulo Futebol Clube.  This is the second Tony Roma’s restaurant in Brazil for franchisees Carlos Alberto Pereira Passos and Carlos Alberto da Silva Miranda, who successfully launched the Tony Roma’s brand in Brazil during 2014.

“We are extremely proud of our franchisees Carlos Alberto Pereira Passos and Carlos Alberto da Silva Miranda for their dedication and the hard work they have put into launching Tony Roma’s newest location in Brazil,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “Our world-famous ribs and world-class brand experience have been widely popular in Brazil since the brand launched there in 2014, and it’s exciting to see the brand continue to grow and bring the one-of-a-kind Tony Roma’s experience to new fans in Sao Paulo.”

The new Tony Roma’s restaurant is in Morumbi in the southern region of Sao Paulo next to the Morumbi Shopping Mall, one of the most popular shopping centers in Brazil with more than 480 shops. The restaurant boasts 3,950 square feet, seats more than 180 guests, includes a bar, and has seven large TVs available for guests looking to take a delicious break from a long day of shopping. The location will also offer modern architecture, with a retractable glass ceiling providing guests a pleasant atmosphere and a wide view of the beautiful tree-line scenery of the area.

“We are thrilled to expand and grow Tony Roma’s throughout Brazil, and familiarize the locals and tourists with our world-famous Baby Back Ribs,” said Carlos Alberto Pereira Passos, Director Partner of I2C Administracão Participacões Ltda. “Our restaurant is in a convenient hub of Morumbi, giving our guests the perfect meeting location for a business lunch, happy hour with friends, date-night dinners and lunch with family on the weekends.”

About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (, one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida.  For more information about Romacorp, Inc. and Tony Roma’s, visit

Please visit or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.

Media Contact:
Esther McIlvain
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230